OVERVIEW

Purple Strategy Group offers political consulting services in the following areas:

• Communications & Marketing Strategies

• Grassroots Advocacy Strategies

• Mass & Social Media Strategies

SOLUTIONS

COMMUNICATIONS & MARKETING STRATEGIES

Purple Strategy Group specializes in developing comprehensive communication plans to help improve your message. Our plans are successful because they focus on communication strategies that are proven winners, such as audience impact, influencers leverage, and social media integration

GRASSROOTS ADVOCACY STRATEGIES

Purple Strategy Group understands first-hand the importance of grassroots advocacy in achieving legislative success at the federal, state and local levels. Having a "self-trained" army of grassroots "lobbyists" who are willing to advocate for your interests at the community level usually can pay high dividends.

Whether you're interested in influencing public policy using grassroots activities, swaying public opinion using the mass media, raising money, or simply increasing awareness about an upcoming event, our firm can help you.

MASS & SOCIAL MEDIA StrategieS

Purple Strategy Group recognizes successful media relations remain an untapped resource for so many businesses, candidates and organizations. You need to approach the media with sophistication, caution, and determination. Using mass media communication involves risk, but more so if approached haphazardly with a naive understanding of how the media works.

All campaigns — whether you're a candidate a running for political office or an executive running a nonprofit trying to raise awareness — must embrace the intersection between people and technology in today's environment. Rapid messaging, constant contact, and interactive social networks are only the beginning of the process. Welcome to the world of "Campaign 2.0" (sometimes known as Advocacy 2.0).